What performance, content, and brand ads actually contain

Performance, content, and brand ads in Indonesia repeat a short list of words. The words are the channel, the tool, and one result in the same bullet. A parser does not reward a warmer adjective. A recruiter who searches the ATS types those words and looks at what comes back. If your file never contains them, you are absent from that search even when the work was real.

The line that fails this test is easy to write and common on sample CVs: "Managed social media and increased brand awareness." It parses. It still does not match. The line that can be found names the channel, the tool, the period, and a metric you pulled yourself: "Ran Meta ads for a Jakarta F&B account, spent a monthly cap I can cite, and reported cost per purchase in Ads Manager every Monday." Keep only the half of that sentence you can say in an interview without looking down.

The file that breaks before the words matter

A grid of campaign screenshots with the numbers baked into the image. is the usual way this resume dies. Parse Rate on the free JobHoot upload measures how much of the PDF came out as clean text. It is a JobHoot heuristic, not a vendor ATS. If the rate is low, the search never sees the channel, the tool, and one result in the same bullet, no matter how carefully you chose them. Retype in one column. Put your name in the body. Use headings you would say out loud. Export a PDF you can still highlight. Upload again before you paste a vacancy.

Resume Score on that same free page, `/resume-score/`, is the document check. No account. It does not know which employer you want. A high Resume Score with the wrong vocabulary is still the wrong document for this role. Job Match Score, after you sign in, compares the file to one posting at `/ats-checker/`. That app URL is not indexed. One token is Rp 250 when the AI writes. Looking at Resume Score does not spend the 50 tokens a new account receives.

What you must not borrow

Do not paste a ROAS from a case study that was not your account. Sample CVs on news sites use fictional employers. Copying their sentences copies their biography. JobHoot will not add a company, a degree, or a date to lift Job Match Score. If the posting asks for a credential you do not hold, leave the gap. Apply somewhere else, or apply honestly and let the gap show.

Write the channel, the tool, the period, and a metric you pulled yourself and stop. A second bullet that repeats the adjective from the first one does not create a second match. A second role, with its own dates, does.

Order for this role

Open one ad, not a folder of twelve. Highlight the nouns. If they are already true in your file, you may not need a token. If they are true and missing, sign in, run Job Match Score on that ad only, and accept a rewrite that still sounds like you. Then export. The template you pick on JobHoot does not delete those lines. Switching design is free. A PNG "ATS template" downloaded from a gallery is not a template. It is a picture.

Do not paste a ROAS from a case study that was not your account. Read the draft once as a stranger. If a figure surprises you, it is probably not yours. Delete it before you send the file. The free check is there for the next PDF, the same way, without a plan to cancel.

One ad, four nouns

Open a live posting from performance, content, and brand ads. Copy four nouns into a note. For each noun, point at the bullet that already proves it, or admit the work was never yours. Do not paste a ROAS from a case study that was not your account. The nouns you have done, and that are missing from the file, are the only edit worth making. "Ran Meta ads for a Jakarta F&B account, spent a monthly cap I can cite, and reported cost per purchase in Ads Manager every Monday." is the shape of that edit. It is not a sentence to paste when your numbers differ. Swap in the channel, the tool, the period, and a metric you pulled yourself. Leave the rest of the line alone.

If the posting's noun is a tool you used under another name, write both names once, in the same bullet, so the search and the human see the link. If you never touched the tool, do not write it beside a different job to "cover" the ad. Job Match Score is allowed to stay low. A low number on an honest file is a better document than a high number you cannot defend at 09:00.

After you export

Open the PDF and try to select the sentence that contains the words from this role: the channel, the tool, and one result in the same bullet. If the highlight skips, those words sit in a shape. That is a Parse Rate problem. A grid of campaign screenshots with the numbers baked into the image. Fix the shape, export, and select the sentence again. Then upload to `/resume-score/`. If Resume Score says the bullets are thin, thicken them with the channel, the tool, the period, and a metric you pulled yourself before you spend a token.

Job Match Score comes last, and only against this ad. A new account has 50 tokens. One write is Rp 250. The smallest later purchase is 100 tokens, Rp 25.000, through iPaymu. Most of the work on this page happens before that purchase: a file a parser can read, and bullets a recruiter can ask you about without you inventing a second career on the spot.

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